The coffee block application is based on the IBM blockchain and Fair Trade Initiative
On January 6 at The Consumer Electronics Show in Las Vegas, IBM and Farmer Connect, an organization committed to increasing transparency and sustainability in agricultural supply chains, presented a blockchain-based application that allows consumers to learn about the coffee grains they buy.
Farmer Connect founder and president David Behrends told Cointelegraph that the "Accept My Farmer" mobile app offers consumers an interactive map to show their coffee trips by scanning a QR code:
"After scanning the QR code, consumers are taken directly to the product page which gives details about the coffee they drink. Below the description is an interactive map that shows the journey coffee has taken. We say you can travel the world with a cup of coffee, and we want to help consumers visualize it. "
The Thank My Famer application is supported by IBM blockchain technology, which creates a permanent digital transaction chain that cannot be changed, tracking every step of the coffee bean journey.
According to the IBM Blockchain world leader, Paul Chang, every participant involved in the Thank My Farmer network has a copy of the right transaction data, and the addition of the blockchain is distributed across the network according to the level of permission of each participant. This allows farmers, wholesalers, traders and retailers to interact more efficiently, while providing information to consumers about the origin of coffee products.
As a result, Behrends explained that consumers would be able to see the exact location of the farm where their coffee was planted, along with the steps followed by coffee beans before arriving at the grocery store.
"If we have a farmer geolocation, agriculture will appear on the map. If we don't have this information, we show the steps that coffee follows. For example, coffee starts like a cherry, the seeds are removed from the cherries and washed and dried. Each step is carried out in a different segment before the product enters the export and import ports. Consumers can click on an interactive map for more information on how coffee has been obtained, traveled and changed. "
At CES, Bluestone Lane coffee products are used to demonstrate how the Thank My Farmer application works. According to Behrends, the application will be available to the public market in early 2020. Users in the United States and Canada will be able to scan QR codes on a single premium coffee from the Folgers 1850 brand. European consumers will be able to use the application in a unique new brand, Beyers 1769, baked at Beyers Koffie.
The "blockchain forever" element
Behrends also noted that one of the goals behind the Thank My Famer application is to humanize every consumer's relationship with their coffee by giving coffee drinkers visibility in the supply chain, which allows them to better understand the steps involved in creating products. .
Reports indicate that coffee drinkers consume more than half a billion cups a year. In addition, two-thirds of consumers between the ages of 19 and 24 prefer to buy coffee that is grown sustainably and obtained in a responsible manner. However, there is still a lack of knowledge that 25 million small coffee producers are confident in bringing their products to the market to make a living.
By using the blockchain, Thank My Famer allows consumers to make a direct contribution to the farmers who are responsible for getting their coffee. Behrends said that as the application develops, consumers will be able to support coffee farmers by financing local projects through the application.
"We want to encourage consumers to share sustainability governance by being able to contribute and see their impact on these communities, for me that is what is meant by humanizing coffee," Behrends said.
The Sovrin Foundation's sovereign identity will provide farmers with a digital identity built on the blockchain. Behrends explained:
"We are working with the Sovrin Foundation to include sovereign identity in the application. We are still developing this technology, but basically it will give farmers a digital identity, enabling them to have their data for the first time. "
In addition, Behrends notes that the digital identity of farmers will contain credentials and digital records that indicate when farmers sell coffee to traders. Traders can send digital credentials to confirm the price, quantity and quality of coffee to farmers through the application. After everything is received and confirmed by the farmer, a digital record of production and income is created, which is then registered in the IBM blockchain.
A farmer's digital identity will also be linked to a bank account or digital wallet in the future, which will allow consumers to make direct contributions to farmers which can then be fully tracked using the Thank My Farmer application.
While Behrands noted that the railroad application will not be ready until February, he explained that consumers who want to support farmers will receive a unique key code to track where their contribution is at any time. He explained:
"This application will allow consumers to" follow the money "to see when contributions have been collected, how they have been added and, more importantly, what has been distributed to fund certain projects."
What is the difference with other blockchain based solutions?
While the Thank My Farmer application is powered by IBM's blockchain, Chang told Cointelegraph that Farmer Connect is not part of the IBM Food Trust Network, which currently consists of more than 200 food suppliers and retailers, including Walmart and Carrefour. Chang explained that the application only uses the same assets that feed the Food Trust platform.
"We take assets from the Food Trust network and place them in a dedicated environment for Farmer Connect to address the coffee industry supply chain. As a result, Famer Connect does not need to worry about network scalability, security and resilience, because the Food Trust has shown everything. "
In addition, Chang said the aim behind Thank My Famer is not to test new technologies or concepts, but to create a more sustainable ecosystem for coffee drinkers, farmers, traders and all other actors involved.
This is different from other blockchain-based solutions that allow consumers to scan QR barcodes to understand where certain foods come from. For example, while the European supplier of food ingredients, Carrefour, has incorporated QR barcode technology into some of its products, consumers can only see where the food is coming from. Farmer Connect takes an additional step by enabling consumers to make a direct contribution to farmers, which is a unique element. Behrends explains this further, saying:
"The Thank My Farmer application is a leading industry initiative that has the support of the entire industry. Other people in outer space try to do something similar by showing consumers where their food is coming from, but we are addressing a problem that is also faced by the coffee industry. "
Behrends also noted that Farmer Connect wants to expand to other food industries where products are produced by small farmers such as tea and cocoa.
source : cointelegraph.com